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Deep: The AI announcements that matter from big tech's big week

Deep: The AI announcements that matter from big tech's big week

Unpacking the new AI feature announcements that matter to product teams. Agentic browser actions, new web protocols, new payment capabilities, APIs and more.

Rich Holmes
May 28, 2025
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Department of Product
Department of Product
Deep: The AI announcements that matter from big tech's big week
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🔒DoP Deep goes deeper into the concepts and ideas that are covered in the Weekly Briefing to help you learn lessons from the experiences of top tech companies. If you’d like to upgrade to receive these in-depth pieces of analysis you can upgrade below. New reports added every month.


Last week Google and Microsoft made over 200 different AI announcements at their I/O and Build conferences. But with so many announcements all made at once, it’s easy to miss some of the hidden gems that matter.

In this Deep dive, we won’t just regurgitate the hundreds of announcements that were made, but instead we’ll focus specifically on the new AI features and announcements that are most relevant to product teams.

Some announcements were included in the Briefing this week, but this deep dive takes things a step further with more technologies, demos and announcements now that the dust has settled a little. This includes new technologies that could power the so-called “Agentic Web”, new APIs for payments that could transform checkout UX and brand new standalone products that product teams can use during their day to day process.

If you’re keen to keep up with the latest AI announcements from big tech and understand what impact they might have on product teams but don’t want to wade through each of the announcements yourself then this deep dive should hopefully help.

Coming up:

  • 20+ new announcements from Microsoft and Google worth knowing about

  • How Google’s new Agent Mode works for shopping, payments and more

  • Why one new API could change the way developers build UX elements

  • A demo of Google’s new vibe coding Stitch app and other new products

  • New technologies including new protocols and APIs that could form the basis of the “agentic web”


Department of Product: Deep

How this analysis is structured

Here’s a preview of everything included in this analysis:

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  • Announcement - there are over 20 handpicked announcements from Google and Microsoft. These have been chosen based on their relevance to product development teams.

  • Category - each announcement is categorized to help you to quickly navigate through the ones that matter to you - more on these below.

  • How it works - an explanation of how this new technology, feature or product works, with practical examples of it in action or how product teams can use it.

  • More information - links to learn more about each of the announcements.

The categories explained

Each announcement is organized into 4 core distinct categories relevant to product teams:

  • New technologies - this includes new technologies such as NLWeb (a brand new protocol built for the “agentic web”),

  • APIs - several new APIs were announced last week. This includes a new API that developers can use to build agentic applications, Google’s new API that transforms the UX of pop-ups, a new API that changes the way users see their card details during payment journeys and more.

  • New capabilities - Chrome gained a bunch of new capabilities including client-side agents that could cut costs and improve the performance of AI agents and a new AI feature that could help engineering teams diagnose issues directly in the browser. Gemini gained new capabilities using voice output and Google’s new “Agent Mode” means it can use a “Teach and Repeat” method that allows users to teach an AI Agent something once and remember this for future workflows.

  • New standalone products - the announcements didn’t just include new technologies but also brand new standalone products. This includes new coding agents that Google says “does the coding tasks you don’t want to”, a new product that could make creating demo videos a lot easier, a vibe coding competitor to the likes of Figma Make and Lovable and others.

A closer look at the AI announcements that matter to product teams

Now let’s take a closer look at the AI announcements in more detail, starting with some of the new technologies introduced.

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