How to use Google’s new Ideate Agent for Product Discovery and Ideation
🧠Google’s PM says this is the start of the “Deep Design” era. Hands-on with Stitch and practical use cases explored. Knowledge Series #100.
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Google’s AI product manager, Rustin Banks, says the latest release from Stitch is the start of what he’s calling “Deep Design”:
And on the face of it, the new feature certainly looks pretty impressive. Google calls it an Ideate Agent and it could transform the product discovery process as we know it.
It works by using a dedicated AI Agent to help you to perform research and co-create inside Stitch before you commit to a specific design. So, for example, you could ask it to do things like:
Analyze the top 3 e-commerce checkout flows and design a version for my sneaker store
Look at current trends in SaaS pricing pages and generate 3 options for my product
Research some of the best ways to show search results in a chat thread
Here’s a set of pricing page designs it created for exploration during a discovery phase:
For product teams, this could transform the discovery process and potentially kickstart a new era of what Rustin Banks is calling Deep Design where design tools not only craft UI, but also perform the deep research needed to explore ideas during the discovery phase.
In this Knowledge Series, we’ll take a closer look at what Google Stitch is, its core features and how you can use this new Ideate Agent to transform your product discovery process for things like improving conversion rates, researching testing out new value propositions and more.
Plus, we’ll not only look at practical ways to use Ideate but also how you can use Stitch and Ideate together with MCP alongside other products like Claude Code to build powerful workflows like generating stakeholder discussion decks from Stitch designs in a few seconds and creating mock ups from user research documents.
Coming up:
How Google’s new Ideate Agent performs deep research across the web and generates multiple design directions before you’ve written a single line of code and why Google’s PM is calling this the start of the “Deep Design” era
The exact workflow for turning “how might we” questions into tangible design assets you can use in your next design sprint - with hands-on examples
How to connect Stitch to Claude Code via MCP and go from raw user research transcripts to fully designed prototypes in minutes
A step-by-step walkthrough of using Claude Code to automatically pull designs from Stitch, combine them with user research findings, and generate a stakeholder discussion deck — all in one workflow
What’s Google Stitch?
If you’re new to Google Stitch, it’s is an experimental new product from Google Labs that is still not really on the radar of a lot of product teams but has quietly been gaining traction over the past few months.
Instead of starting with a blank canvas, you describe what you want in plain English, and Stitch produces multiple design variants. You can then refine those designs through conversational prompts, export them to Figma with Auto Layout intact, or download clean HTML and CSS code to use in your own product or in tools like Claude Code for further refinement.
It’s powered by Google’s models (as you might expect) and the for now at least, it’s totally free to use, albeit with some monthly restriction limits.
Since it’s still a Google Labs product that’s officially in beta, it’s not a tool that’s designed to be used for production-ready code or apps, but instead is intended for now at least to be used for things like quickly bringing ideas to life and generating assets for discussion.
Their product team is shipping updates to it multiple times a week and this past week, they launched Ideate Agent.
How Stitch’s new Ideate Agent works
Announced just a few days ago, the Ideate Agent is a new agent you can use at the very start of a Stitch project, designed to help with the exploration and brainstorming phase before you jump into actual UI generation.
Here’s a snapshot of how it works along with some potential use cases for product teams:
Stitch’s Ideate Agent is designed to be used at the start of a project to explore what’s possible before you converge on a solution. It “thinks deeply,” fetching context from the web, learning styles from existing sites, and exploring multiple solutions in parallel. Once you’ve found the some designs you like, you pick can your winner and continue designing in Stitch, or you can use the options it generates for things like design sprints or stakeholder discussions. More on that later.
How to get hands-on experience with Stitch Ideate Agent: Practical product discovery use cases for product teams
Now let’s take a look at some hands-on practical ways you can use the Stitch agent for product discovery. These examples will include both simpler ways to use Stitch inside the Stitch UI as well as some more powerful workflows using Stitch’s new MCP capabilities in Claude Code.
Practical examples we’ll cover:
Get design inspiration from around the web and ideate onboarding flows from different products
Prepare for a design sprint with “how might we” questions
Generate multiple different SaaS pricing page designs based on current trends in 2026
Turn research discovery documents into prototypes with Claude Code and Stitch
Generate a discussion deck for stakeholder alignment with Claude Code and Powerpoint using the Stitch MCP