Deep: What new AI features are product teams building?
AI agents, UX enhancers and assistants from top companies like Google, Meta, Perplexity, Amazon, Figma, Hinge and more
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Hi everyone 👋,
If you’re currently building AI-powered features at your company, you might want to think twice about marketing them as “AI-powered” at all since a new study1 found that leaning too heavily on AI in the description of your product’s features can have a negative impact on how users perceive it.
But we’re not going to care too much about the semantics of AI features in this deep dive. Instead, we’ll take a deeper look at what new AI features product teams are building - and why they matter.
Since the last deep dive on this back in October (now almost four months ago), more products have added plenty of new AI features to their products - and perhaps most important new trends since then is the rise of new AI agent capabilities and reasoning models.
In this deep dive report, we’ll explore how 25+ top tier companies like Google, Adobe, Docusign, Meta, Zoom and others are integrating new AI features into their products. If you’re working on your own set of AI features for the year ahead, this should hopefully come in handy in giving you some inspiration on what other product teams are building.
Coming up:
25+ examples of new AI features from top tier companies including Amazon, LinkedIn, Meta, Google Maps, Microsoft and more.
Powerful new AI agent features from top companies to automate workflows, speed up engineering and interact with products on your behalf, including leaked agent features not yet released to the public.
Why AI reasoning models are a big deal and what new opportunities reasoning models open for product teams.
How OpenAI’s new Deep Research, Perplexity Sonar and Deepseek can be used by product teams to transform market research.
The list of all 25+ new AI featured in full.
How this analysis is structured
For this analysis, we’ve explored 25+ new AI features and standalone products from top tier companies:
For each of AI features in the report, we’ve included:
The company - this includes larger companies like Amazon, Microsoft and Meta along with smaller / mid size products too.
Category - the report includes seven different AI feature categories including things like UX enhancers, AI assistants, new standalone products and for the first time, AI Agents. More on that below.
How it works - an explanation of how each AI feature works.
Link to example - a full link to more information about the AI feature and examples of how the feature works.
Categories
For this deep dive, you’ll get access to features that span across seven core AI categories, including, for the first time, examples of AI agent features:
Agents - this is a new category added to this report. It represents AI systems that can autonomously perform complex tasks and interactions. For example, Microsoft's Copilot Chat now allows users to create custom agents directly within chat conversations, such as CRM agents that can fetch account details. There are plenty of other examples from other companies included too.
AI assistants / chatbots - Conversational AI tools that help users with various tasks. For example, Reddit's new "Reddit Answers" is a conversational search tool that provides curated summaries from Reddit communities and allows users to ask follow-up questions. The Replit Assistant helps developers edit multiple files and apply changes directly with contextual awareness.
Productivity / time savers - Tools that streamline workflows and increase efficiency. Figma Slides can now generate entire slide deck outlines from FigJam boards, while Adobe's Acrobat Assistant can analyze contracts and compare up to 10 contracts to check for differences and discrepancies, for example.
UX enhancers - Features that improve user experience and interaction. Hinge introduced "Prompt Feedback" that uses AI to coach users in writing better dating profile responses, while Wyze's Descriptive Alerts generate text notifications that intelligently summarize security camera motion events.
Generative AI - AI capable of creating new content from prompts or existing materials. Meta's Edits app allows users to change their hairstyle, backgrounds, and clothing in social media posts, while Zoom's AI Companion can generate complex sequence diagrams from simple text descriptions.
New standalone products - completely new AI-powered products. OpenAI's Deep Research can independently search, analyze, and synthesize information from hundreds of online sources. This could have a profound impact on use cases for product teams. We explore these and others.
Voice assistant - AI systems that process and respond to voice commands. The latest capabilities explained.
A deeper look at the companies featured
Now that we’ve set the context a little, let’s take a closer look at some of the new AI features shipped and what this might mean for product teams.