🧠 How to automate competitor homepage analysis using AI

Knowledge Series #45: Create a powerful automation using OpenAI, Perplexity, Browserstack and more.

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Hi product people 👋,

As our industry grapples with what the impact of AI on traditional tech roles might be, one thing that most people currently agree on is that augmenting your work and maximizing productivity using AI is something that’s here to stay. 

And in this sense, equipping yourself with the knowledge of how to do this at work is a sensible step to take in 2024.

Automations are a powerful example of this but they only work for tasks that are highly repetitive and time consuming. But if there’s one task that ticks both of these boxes, it’s homepage competitor analysis.

In this Knowledge Series, we’ll explore how you can use AI for automating the entire end to end homepage competitive analysis process, from taking screenshots of competitor homepages through to analyzing them, sharing those insights and structuring the format of the insights in ways that can help every member of your team.

If you find the idea of getting a monthly snapshot of each of your competitor’s homepages sent to you on email and Slack appealing, this should help. 

Coming up:

• How an homepage automation workflow could work - a quick overview

• A step by step guide to building a homepage competitor workflow using OpenAI and other tools including ideas on how to:

  • Set up the triggers and storing the websites you want to monitor

  • Take screenshots of each competitor homepage

  • Upload and analyze each homepage screenshot using LLMs and Vision APIs along with prompts to extract important data

  • Store the analysis and sending it via email and Slack every month

• How to use structured data to keep track of price changes, rebrands, new designs and messaging changes 

• Tools you can use for each step of the process

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The Knowledge Series #44

How a homepage automation workflow can work - a quick overview

For this competitor homepage analysis workflow, we’ll start with some assumptions about how the automation should work. First, we’ll assume that the workflow will run every month (which seems pretty reasonable for an activity like homepage competitor analysis. 

We'll also assume that we want the homepage analysis to use desktop versions of the pages, and that we want a summary sent via email and Slack.

Given these assumptions, the automated homepage analysis would look something like this: